E commerce business technology and society pdf




















Continue with Single. Change to Multi. Features A better learning experience, built for you Easy-to-use search and navigation New full audiobook Add notes, highlights and flashcards Embedded videos with select titles. Buy now. Rent now. Details A print text you can rent Fulfilled by eCampus.

Looking for educator resources? Security and encryption -- 6. E-commerce payment systems -- Part 3. Business concepts and social issues -- 7. E-commerce marketing concepts -- 8. E-commerce marketing communications -- 9. Ethical, social, and political issues in e-commerce -- Part 4. E-commerce in action -- Retailing on the web -- Online service industries -- B2B e-commerce: Supply chain management and collaborative commerce -- Auctions, portals, and communities -- Online content providers: Digital media.

Professor Laudon passed away on December 26, , at the age of He is survived by Jane Laudon, his wife of 49 years and coauthor on several of his texts.

She has many years of experience representing major corporations as well as small and medium-sized businesses as an attorney with NYC law firm Proskauer, with expertise in intellectual property law, technology law, internet law, and privacy law, as well as general corporate law. Carol is also a co-founder, with Ken Laudon, of Azimuth Interactive, one of the first ed tech firms and creator of some of the first interactive software training and testing systems for higher education and corporate training, and, today, a provider of digital media and publisher services for the higher education industry.

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Description For courses in e-commerce. The most up-to-date, comprehensive overview of e-commerce today Lively and fun to read, E-commerce Business, Technology and Society is an in-depth, thought-provoking introduction to e-ommerce focusing on key concepts and the latest empirical and financial data.

The entire 15th edition , including its data, figures, and tables, has been updated through October It has up-to-date coverage of key topics in e-commerce today, such as privacy and piracy, government surveillance, cyberwar, social-local-mobile marketing, internet sales taxes, and intellectual property.

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It lets students highlight, take notes, and review key vocabulary all in one place — even when offline. Seamlessly integrated videos and other rich media engage students and give them access to the help they need, when they need it. Educators can easily share their own notes with students so they see the connection between their eText and what they learn in class. Pearson eText can also be adopted on its own as the main course material.

Learn more about Pearson eText or contact your Pearson rep for purchase options. Modern themes in e-commerce Students learn about the three major driving forces behind e-commerce — business development and strategy, technological innovations, and social controversies and impacts — and how they relate to chapter concepts. The text includes in-depth coverage of key topics in e-commerce , including digital marketing and advertising, B2B e-commerce, current and future technologies, research literature, and the social and legal aspects of e-commerce.

The cases place coverage in the context of actual e-commerce businesses.



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